Anheuser-Busch to be official beer sponsor for Olympic Winter Games
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
Zurich Financial Services is reviewing its entire advertising and marketing strategy. Joshua holds the company’s above-the-line account and created the ‘flying pigs’ campaign for the brand in 2002.
The Children’s Mutual, the savings specialist, is sponsoring backpacks for 115,000 toddlers at 2,300 nursery schools around the UK. The packs will also contain marketing packs from other brands.
The Office of Fair Trading has found that 20 per cent of credit card companies flout its advertising regulations. It also found that three-quarters of consumers did not know what interest rate they were paying on their cards…
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.