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Zurich reviews marketing strategy

Marketing Week

Zurich Financial Services is reviewing its entire advertising and marketing strategy. Joshua holds the company’s above-the-line account and created the ‘flying pigs’ campaign for the brand in 2002.

Credit card companies flout ad regulations

Marketing Week

The Office of Fair Trading has found that 20 per cent of credit card companies flout its advertising regulations. It also found that three-quarters of consumers did not know what interest rate they were paying on their cards…