Hennes & Mauritz reviews media account
Hennes & Mauritz is reviewing its £2m UK media account out of Universal McCann.
Hennes & Mauritz is reviewing its &£2m UK media account out of Universal McCann.
Hennes & Mauritz is reviewing its £2m UK media account out of Universal McCann.
Hennes & Mauritz is reviewing its &£2m UK media account out of Universal McCann.
Classic FM, the GWR-owned national commercial station, is launching its first advertiser-funded programming with insurance company Prudential. The deal will also include advertorials about the importance of financial planning. Composer’s Notes will be a series of hour-long shows about composers’ lives and their financial situations, and will include a showcase of their music. The Saturday […]
Ex-Diesel marketing chief Paul Poole has been appointed to the new position of marketing director at global motor racing event Bullrun, which styles itself “the world’s most glamorous rally”. Poole will oversee the development of the brand and create a marketing push to secure financial backers. He will also be responsible for brand protection of […]
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.