Waterstone’s appoints Dixons chief
Waterstone’s has appointed Dixons chief operating officer David Gilbert as its managing director.
Waterstone’s has appointed Dixons chief operating officer David Gilbert as its managing director.
Attracted by lower costs and lighter regulation than TV, brands are now turning to advertiser-funded radio. But if the sponsor doesn’t fit the show, listeners will switch off, says Caroline Parry
The reaction to news that global viewing figures for Formula One have been inflated (MW March 18) suggests that some in the sports marketing industry have taken their eye off the ball. The true value of a sports sponsorship package is measured by the number of people who respond positively to the sponsor’s brand, rather […]
With so many UK households still not receiving digital, any government that tries to switch off analogue broadcasts is asking for trouble.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.