Advertising Principles switches to Principles Agency
Advertising Principles, the Leeds-based agency, is changing its name to Principles Agency after 18 years.
Advertising Principles, the Leeds-based agency, is changing its name to Principles Agency after 18 years.
Despite enjoying healthy sales in the UK, there are signs that the pizza market is becoming crowded, with big names such as Pizza Hut and Pizza Express feeling the pinch, says John Stones
Publicis has launched a new experiential network under the name Saatchi & Saatchi X.
The Guardian is publishing a 92-page full-colour guide to the Euro 2004 football tournament next week (June 7) while the Observer Sport Monthly is to sponsor Channel 4’s England’s Dream Team programme on Saturday (June 5).
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.