Senokot gets a Cheetham Bell JWT push
Cheetham Bell JWT has created a TV campaign for Reckitt Benckiser’s Senokot Laxative brand. It breaks on June 7.
Cheetham Bell JWT has created a TV campaign for Reckitt Benckiser’s Senokot Laxative brand. It breaks on June 7.
A Grey London campaign for Unilever-owned Slim-Fast that featured five bikini-clad girls with the caption “We’ll fight them on the beaches” has triggered 11 complaints over making an offensive reference to D-Day, the Second World War Allied landings in Normandy. The Advertising Standards Authority is investigating. The “Let’s Bikini” ad represents the first time that […]
Computer games giant Electronic Arts (EA) has reshuffled its UK marketing team and is about to begin a &£2.5m ad campaign to mark the release of its summer games. Keith Ramsdale, previously sales director for the company, has been made UK marketing director. Ramsdale will work with former UK marketing chief Roy Meredith, who has […]
Anheuser-Busch has been forced to pull one advertisement in the US after a federal judge ruled as misleading a campaign saying its arch-rival ‘Miller is owned by South African Breweries’. However, other ads with slightly different wording are allowed to run.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.