EasyCinema secures Shrek 2 to run in release week
EasyCinema has secured the DreamWorks release Shrek 2 as its first major Hollywood movie to run in its release week. The film is being released by UIP on July 2.
EasyCinema has secured the DreamWorks release Shrek 2 as its first major Hollywood movie to run in its release week. The film is being released by UIP on July 2.
The England & Wales Cricket Board has promoted marketing manager Tom Harrison to the role of acting commercial director following the departure of Mark Sibley (MW May 27).
Travelodge sales and marketing director Simon Gregory has left the low-cost hotel chain after less than a year. Gregory, a former long-serving bmi marketer, says that the decision is his own and he has accomplished what he set out to do with the brand. No one from Travelodge was available to comment. It is believed […]
Torin Douglas’s suggestion (MW June 3) that advertising is under greater threat than at any time in the past 30 years makes good copy, but is not actually true. Take the end of the Eighties, for instance. There was a concerted campaign by Action on Alcohol Abuse to ban alcohol advertising in the wake of […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?