Rapier unveils ad campaign for AA
Rapier has created a £5m advertising campaign for the AA promoting its breakdown promise to get customers’ cars repaired at the roadside or a replacement Smart car free of charge.
Rapier has created a £5m advertising campaign for the AA promoting its breakdown promise to get customers’ cars repaired at the roadside or a replacement Smart car free of charge.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.