UK advertising expenditure totals £3.64m

The Advertising Association says advertising expenditure in the UK totalled £3.64m

The Advertising Association says advertising expenditure in the UK totalled &£3.64m in the first quarter of the year, representing the strongest growth since the fourth quarter of 2002. The fastest-growing media in the January to March period were outdoor and radio, posting increases of 9.1 per cent and 8.3 per cent respectively.