Walkers Snacks bid for Gordan Ramsay in next campaign
Walkers Snacks is understood to be in talks with celebrity chef Gordon Ramsay about a forthcoming campaign following the success of his reality television show, Hell’s Kitchen.
Walkers Snacks is understood to be in talks with celebrity chef Gordon Ramsay about a forthcoming campaign following the success of his reality television show, Hell’s Kitchen.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.