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Walker snatches Drambuie media

Marketing Week

Drambuie UK has moved its £1m media planning and buying account into Walker Media following a three-way pitch. The agency pitched against roster agency Burkitt DDB and Soul Space – the media arm of Drambuie’s creative agency, Soul. The review is part of a drive to broaden the liqueur brand’s appeal with drinkers and to […]

BARB commissions Lifestyle Insights survey

Marketing Week

BARB has commissioned a Lifestyle Insights survey to examine the behaviour, spending and lifestyle characteristics of its viewing panel. This will allow viewing data to be analysed against information about leisure, travel, car ownership, home and shopping and other media consumption.

Gaming site signs exclusive deals with Yahoo! Europe and BT Yahoo!

Marketing Week

Midasplayer.com has signed an exclusive deal with Yahoo! Europe to supply its “skill gaming” content to Yahoo! Games sites in the UK, France and Germany, as well as BT Yahoo! internet services in the UK. Midasplayer.com will be given full content integration within the Yahoo! Games Channel and will be promoted across Yahoo!’s European network, […]