BSkyB hands running of music channels to chart channels
BSkyB has handed the running of its three dedicated music channels to Chart Show Channels. Sky launched The Amp, Flaunt and Scuzz 18 months ago, but they failed to make an impact against MTV.
BSkyB has handed the running of its three dedicated music channels to Chart Show Channels. Sky launched The Amp, Flaunt and Scuzz 18 months ago, but they failed to make an impact against MTV.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.