FT axes daily sports page
The Financial Times is axing the daily sports page that it introduced last year in a bid to widen readership.
The Financial Times is axing the daily sports page that it introduced last year in a bid to widen readership.
General Motors has confirmed the rebranding of Daewoo in Europe to Chevrolet, its global value marque, as revealed in Marketing Week (MW March 18).
Sony is to launch a smaller version of the PlayStation 2 to boost sales in the run-up to Christmas. The new PS2 is half the size of the existing model and will go on sale on November 1.
Masterfoods business development director for southern Europe Paul Kaye is leaving the company to join Heinz. He takes up his job as commercial director for quick-serve meals on October 4. Kaye will be responsible for all aspects of the business, including continuing Heinz’s push of its relaunched flagship Heinz Beans and soup range (MW August […]
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.