You can’t fault Ford’s press office for ambition.
You can’t fault Ford’s press office for ambition. The company’s clever use of language puts the Prime Minister to shame. Take last week’s announcement of the partial closure of the company’s historic Browns Lane plant. The press release was headed ‘Plan announced to put Jaguar back on track’. And contained the announcement that ‘the Jaguar brand will withdraw from Formula One at the end of 2004.’ Beautiful.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.