Thomas Cook has begun talking to a ‘wide range’ of agencies about project work, but maintains that it will not have a retained agency. The tour operator parted company with TBWA/London in July (MW July 22), but says that the agency is still in the frame for work.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.