Egg appoints top marketer
Egg, the online bank, has handed Emma Byrne its top marketing job. Byrne, who was previously group corporate communications director, takes the new role of chief brand and communications officer.
Egg, the online bank, has handed Emma Byrne its top marketing job. Byrne, who was previously group corporate communications director, takes the new role of chief brand and communications officer.
Team Saatchi has developed a TV campaign for Wells Bombardier English Premium Bitter to coincide with the England rugby internationals. Former Doctor Who star Tom Baker will do the voiceover.
French dairy and mineral water company Danone is to extend its Shape yoghurt brand with a bottled water launch. Danone Waters will introduce Shape bottled water early next year, in three flavours: raspberry and strawberry, pineapple, and apple. The product will be available in one-litre bottles. An insider says the one-litre size falls between a […]
Marks & Spencer is to introduce two new womenswear ranges – petite and maternity – as part of chief executive Stuart Rose’s plans to get the retailer back on track.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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