WAR to develop ads for miniature football figures
Ware Anthony Rust (WAR) has been appointed by Corinthian Marketing to develop a series of TV ads for its miniature football figures Microstars and Prostars.
Ware Anthony Rust (WAR) has been appointed by Corinthian Marketing to develop a series of TV ads for its miniature football figures Microstars and Prostars.
Team Saatchi has developed a TV campaign for Wells Bombardier English Premium Bitter to coincide with the England rugby internationals. Former Doctor Who star Tom Baker will do the voiceover.
Carlton Screen Advertising has promoted Nicolette Homes from joint sales director to the new position of commercial director. Co-joint sales director Adam Mills takes the sales director position.
The Newspaper Marketing Agency (NMA), the marketing body for the newspaper industry, has fallen foul of the Advertising Standards Agency (ASA) over its newspaper ads for the second time in just over two months. The ASA has upheld a number of complaints that the three executions, all created by agency TBWA/London, are misleading. The ads […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.