Asda teams up with RMS for shopper analysis
Asda has teamed up with in-store research agency RMS to offer suppliers the chance to test new products, pricing and promotions through an analysis of shopper behaviour.
Asda has teamed up with in-store research agency RMS to offer suppliers the chance to test new products, pricing and promotions through an analysis of shopper behaviour.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.