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Atkins appoints marketing chief

Marketing Week

Atkins Nutritionals, the food division of the Atkins diet business, has appointed Fiona Jefferson as its first dedicated marketer. She joins the company as marketing director from meat-free brand Quorn, where she was brand manager. Jefferson will be responsible for developing the brand’s marketing strategy and increasing its brand awareness. It is understood that Atkins […]

Wheels of industry look tired

Marketing Week

Promote the Diary to the top of a global marketing services group and within an hour the order would have gone out to Mulliner for a flame-red stretch Bentley with integral hot tub and disco lights. You might expect that the people who run these huge companies would let rip a little, too. So it […]