Chupa Chups to launch sugar-free lollipop
Chupa Chups, the lollipop brand, is to launch a sugar-free lollipop with added Vitamin C called Cuore di Frutta. The product, which has a chewy centre, will be launched in supermarkets in February.
Chupa Chups, the lollipop brand, is to launch a sugar-free lollipop with added Vitamin C called Cuore di Frutta. The product, which has a chewy centre, will be launched in supermarkets in February.
Atkins Nutritionals, the food division of the Atkins diet business, has appointed Fiona Jefferson as its first dedicated marketer. She joins the company as marketing director from meat-free brand Quorn, where she was brand manager. Jefferson will be responsible for developing the brand’s marketing strategy and increasing its brand awareness. It is understood that Atkins […]
Promote the Diary to the top of a global marketing services group and within an hour the order would have gone out to Mulliner for a flame-red stretch Bentley with integral hot tub and disco lights. You might expect that the people who run these huge companies would let rip a little, too. So it […]
Experian, the global information solutions company, has appointed Gillian Buttree as marketing director and Sophie Sail as head of product management in its marketing services division.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.