Carat tipped to win Ladbrokes Digital’s planning and buying business
Carat is tipped to win Ladbrokes Digital’s estimated £3m planning and buying business following a four-way pitch.
Carat is tipped to win Ladbrokes Digital’s estimated £3m planning and buying business following a four-way pitch.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.