Scottish Equitable appoints Newhaven
Scottish Equitable has appointed Newhaven to handle its advertising after a three-way pitch. The incumbent was Bond, which has now closed down.
Scottish Equitable has appointed Newhaven to handle its advertising after a three-way pitch. The incumbent was Bond, which has now closed down.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.