Homebase launches new paint ranges
Homebase is launching two paint ranges: The White Room, a modern collection of whites in pearlescent and matt finishes; and Bang on the Door, a range of colours and finishes developed for children’s bedrooms.
Homebase is launching two paint ranges: The White Room, a modern collection of whites in pearlescent and matt finishes; and Bang on the Door, a range of colours and finishes developed for children’s bedrooms.
NatMag-Rodale is to launch a UK edition of US women’s magazine Prevention, a 3.
McCann Erickson Manchester has been appointed to handle an integrated advertising account for Booths, the 26-store strong Northern supermarket chain.
Entertainment Rights, the programming and licensing business, has signed a DVD production and distribution deal in the US for its He-Man: Masters of the Universe brand.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.