McCann Erickson Manchester to handle ad account for Booths
McCann Erickson Manchester has been appointed to handle an integrated advertising account for Booths, the 26-store strong Northern supermarket chain.
McCann Erickson Manchester has been appointed to handle an integrated advertising account for Booths, the 26-store strong Northern supermarket chain.
Coca-Cola Great Britain has axed its drink for toddlers, Winnie The Pooh Roo Juice, putting its partnership with Walt Disney in the UK in jeopardy. Coca-Cola signed a global deal with Walt Disney in 2001 to develop drinks that tie up with Disney characters. Brands still exist in other territories, but a spokeswoman says there […]
Two former directors at Virgin d3 – a field marketing agency – James Layfield and Sara Gil, have formed a brand experience agency called Closer. Closer launches with a client list including Virgin Mobile and Siemens Mobile.
A press release trumpeting the relaunch of Andrex with Aloe Vera (as Andrex enriched with Aloe Vera, which has a much nicer ring, don’t you think?) inadvertently reveals to the Diary what a bunch of misery guts the British really are. After ploughing through a load of crap along the lines of “Consumers are looking […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?