BT to offer faster connections at no extra cost
BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.
BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.
Sendo, the UK mobile phone handset manufacturer, has announced a global rebranding in an attempt to make up ground on market leaders Nokia and Motorola.
The Chief Marketing Officer (CMO) Council, a group of senior marketing executives in the technology industry, is expanding into Europe with the formation of CMO Council Europe.
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?