McCann Erickson to relaunch Jaffa orange brand

McCann Erickson has been appointed to handle the £1m relaunch of the Jaffa orange brand in the UK. The agency won the business following a three-way pitch.

The Charities Bill, which will have benefits for charities also registered as limited companies and will regulate face-to-face street marketing practices by charities, may be one of the casualties of the May 5 election.

Malaysia Airlines, one of South-East Asia’s biggest airlines, is poised to appoint Maher Bird Associates (MBA) to handle its &£1m UK advertising account. A lengthy pitch for the business, held by DDA, began last July (MW July 1, 2004). Marketing manager Martin Braisby has led the review from the UK and the final decision is […]