Smarts Car’s UK management team future unsure
Smart Car’s UK management team faces an uncertain future after parent company DaimlerChrysler unveiled a radical restructuring programme that includes cutting its model range and axing 700 jobs.
Smart Car’s UK management team faces an uncertain future after parent company DaimlerChrysler unveiled a radical restructuring programme that includes cutting its model range and axing 700 jobs.
Business-to-business marketers must increase their spend on their company websites, as decision-makers in UK companies are increasingly looking online for product and service information, according to new research. But B2B marketers may be able to offset some of the costs involved – 17 per cent of UK business decision-makers have accessed paid content on a […]
Tetley Group has expanded the role of UK commercial director Nigel Holland to include responsibility for western Europe. It has also moved Ray Duffin from a planning position to marketing controller in the UK.
Chrysalis Radio has announced that Jamie Theakston will take over the Heart 106.2 breakfast show on April 18. He replaces Jono Coleman…
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?