Yell signs distribution agreement with Google
Yell, the business directory, has signed a distribution agreement with Google to provide listings and content for Google Local UK.
Yell, the business directory, has signed a distribution agreement with Google to provide listings and content for Google Local UK.
Printer manufacturer Lexmark International has appointed Doner Cardwell Hawkins to its &£20m advertising account. The agency has handled the company’s advertising account in the US since last year, but the Europe, Middle East and African account has been handled by DDB in France. It will now be run out of Doner Cardwell Hawkins’ London office. […]
The Incorporated Society of British Advertisers (ISBA) says proposed restrictions on advertising alcohol on television will stop drinks companies from running campaigns promoting sensible drinking. ISBA has joined the drinks industry trade body the Portman Group in calling for changes to new draft rules which the Broadcast Committee for Advertising Practice (BCAP) was asked to […]
The measures that political parties are taking to tackle voter mistrust should be noted by those companies experiencing similar problems among their consumers
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.