Sanctuary confirms talks over sale
Sanctuary, the independent music group, has confirmed it is in talks over a possible sale. The company says that no deal is imminent but that it has had discussions with several third parties.
Sanctuary, the independent music group, has confirmed it is in talks over a possible sale. The company says that no deal is imminent but that it has had discussions with several third parties.
Sainsbury’s Bank is the latest financial company to reach for an icon that will connect with consumers, as Direct Line’s red telephone has done, in a bid to sell its services. The animated icon, called Little Bill, has been created to breathe life into the bank and enable it to gain ground on rival Tesco. […]
BT has launched a campaign for its 118 500 directory enquiries service. The ads claim 118 500 can find whatever number customers need, whenever they need it. The campaign, which has been created by St Luke’s, carries the strapline “Let 118 500 be your guide”. The poster and radio ads will run for three months. […]
“Scapegoat” is the description that is being applied to Rob Cissell, who was moved from his post as chief executive of B&Q last week, after only 18 months in the job.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.