Invesco Perpetual in £15m media review
Investment management company Invesco Perpetual has launched a review of its media planning and buying account, estimated to be worth &£15m.
RCL Media, thought to be the incumbent on the business, is understood to be repitching.
A spokeswoman for Invesco Perpetual, part of independent global investment manager Amvescap, confirms that media planning and buying are up for review and that a number of undisclosed agencies will be pitching. A decision is expected later this year.
Invesco Perpetual’s creative account, held by specialist financial advertising and communications agency The Gate, is not affected. The Gate, formerly known as Citigate Albert Frank, landed the business at the beginning of the year after a competitive pitch (MW February 17).
A campaign launched soon after featured the return of the mountain symbol, used by Perpetual for 20 years until the merged company was formed five years ago. Invesco Perpetual was formed by the merger of Invesco and Perpetual in 2000.
