New BSkyB offerings
BSkyB will offer a Sky Sports channel, Sky One, Artsworld, a Sky Box Office channel and two Sky Movies screens on its high-definition television service, to launch early next year.
BSkyB will offer a Sky Sports channel, Sky One, Artsworld, a Sky Box Office channel and two Sky Movies screens on its high-definition television service, to launch early next year.
The Guardian will relaunch in Berliner format on September 13, according to industry sources. The newspaper has booked television ad space for the week starting September 12.
IDS sales director Mark Howe has left the company after 13 years, without a job to go to. It is understood he will not be replaced and that executive sales director James Wildman will take over his responsibilities. IDS handles sales for Flextech channels and its joint venture with the BBC, which includes UK Gold […]
The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.