Mad Dog Mobile strikes Nestlé UK ad deal

Mad Dog Mobile has struck an advertising deal with Nestlé UK to promote its new mobile content website aimed at teenagers. The site, www.maddogmobile.com, provides an online community for teenagers to chat and earn points (or ‘bones’) for free mobile content. It has teamed up with Nestlé for its ‘Blast from the Past Retro Ringtone’ promotion and to advertise the site on chocolate bars.