Nissan appoints Justin Alias
Nissan has appointed Renault UK commercial operations manager Justin Alias as marketing director. He replaces Paul Wilcox, promoted to vice-president of marketing for Europe last month.
Nissan has appointed Renault UK commercial operations manager Justin Alias as marketing director. He replaces Paul Wilcox, promoted to vice-president of marketing for Europe last month.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.