Alfa Romeo appoints Nicholas Bernard
Alfa Romeo has appointed Nicholas Bernard as its UK marketing director just seven months after the role was scrapped. Predecessor Jeff Culkin left the company last year when his job was axed (MW May 26, 2005).
Alfa Romeo has appointed Nicholas Bernard as its UK marketing director just seven months after the role was scrapped. Predecessor Jeff Culkin left the company last year when his job was axed (MW May 26, 2005).
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.