BDH/TBWA has been dropped from the Morrisons creative pitch, ending a three-year relationship with the retailer. The Man- chester-based agency was pitching with TBWA/London but failed to make the shortlist, along with Lowe London. Delaney Lund Knox Warren, Euro RSCG London and Leo Burnett will now contest the &£30m business.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.