ITV confirms Salmon’s departure

ITV has today confirmed director of marketing and commercial strategy Clare Salmon is to leave the broadcaster. Salmon, who joined in January 2005 as marketing director, will leave at the end of this year.

She replaced Jim Hytner who became marketing director at banking giant Barclays. Salmon says in a statement: “I have had a great two years at ITV but feel it’s time to go back to a more operational role in line with my general management track record.”

During her tenure, she led the relaunch of the ITV brand and overhauled the agency roster. She appointed MindShare to handle the media planning and buying and brought in M&C Saatchi to evaluate the brand, which led to incumbent Bartle Bogle Hegarty resigning the account.

Salmon was promoted to her current role in October 2005 when David Pemsel, a former St Luke’s partner, was brought in as marketing director.

Recommended

Gallaher accepts 9.7bn takeover offer

Marketing Week

Cigarette giant Gallaher, which owns the Benson & Hedges and Silk Cut brands, has accepted a 9.7bn bid from Japan Tobacco. The deal would be the biggest-ever foreign takeover by a Japanese company…

Nitro loses last remaining founders of Soul

Marketing Week

Soul founders Bruce Crouch and Andy Bird are leaving the agency 18 months after it was bought and renamed by Nitro Group. Crouch has stepped down as managing director of Nitro’s London agency, but is in talks with Nitro founder and group chairman Chris Clarke. It is thought they are plotting a spin-off creative shop […]