Tesco revamps Finest fragrances range

Tesco has revamped its own-label Finest fragrances range as part of a major push for its health and beauty products.

Design agency Pemberton and Whitefoord (P&W) has developed new packaging across the range featuring a star signature that is unique to its Modern Fragrances collection.

The design aims to reflect the more elegant and glamorous aspects of the fragrance genre.

The range forms a key part of the supermarket retailer’s three-tiered portfolio of Finest health and beauty products.

In November last year Tesco unveiled plans to launch 150 own-label health and beauty products in order to take a greater slice of the luxury goods and beauty market. As part of the initiative, 52 lines would be under its Finest label.

The supermarket also revealed plans to launch new brands including bnatural, which aims to tap into the growing trend for organic skincare products, and the Body Spa Therapy with each brand comprising over 40 products.

Last October Tesco axed its 17-strong Finest health and beauty range ahead of the review.