New campaign

The Feel Good Drinks Company is launching its first TV ad to build awareness of the brand with a young and upmarket audience.

The animated ad will run on Channel 4’s E4, which targets 16 to 34 year olds, from May 2. It will showcase the independent company’s still drinks, sparkling juices and 100% juice range.

The execution has been created by Seed Animation in conjunction with The Feel Good’s ad agency, Ambition. John Ayling & Associates handled media planning and buying.

Prior to this campaign the brand has mostly used press ads to support its range. It has also recently relaunched its website.

Steve Cooper, founder and marketing director of Feel Good Drinks, says: “It’s a natural progression of the company to further raise our profile. We’ve chosen to run with E4, as its audience perfectly matches the profile of our target drinkers.”