Truphone appoints agencies to support launch
Truphone, the mobile internet network operator, has appointed ad agency The Bank and media agency the7stars to support a major new product launch.
Both agencies will work across the entire Truphone portfolio of consumer and business applications.
They will also work on the upcoming launch of Truphone Local Anywhere, a SIM-based proposition that will allow consumers to be ‘local’ wherever they are in the world.
Local Anywhere will aim to make mobile roaming a thing of the past, as well as encourage increased communication between friends, family and colleagues with an international lifestyle.
The Bank has been charged with developing ad campaigns and leading Truphone’s marketing communications. The7stars will handle its media buying.
The Bank is also expected to execute work across as number of territories as Truphone grows.
Marketing activity will kick off with an outdoor and online campaign targeting business and leisure travellers for the Local Anywhere launch.
