The animated online campaign aims to raise awareness of the Crunchie brand and its website, where the first 500 people to enter their details will receive a free chocolate bar.

From tomorrow, ads will run on news sites including Metro and Evening Standard until 30 October.

Ross Farquhar, brand manager for Crunchie, said the online-only campaign was designed to capture people’s attention and generate excitement about the brand.

“At this time of year people look forward to the weekend even more, so we wanted to help celebrate that Friday feeling with Crunchie fans,” he said.

The campaign was created by digital agency Clusta, appointed in July, which developed the chocolate brand’s recent Messages campaign for Wispa Gold.

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