Sainsbury’s urges festive shoppers to use up Nectar points
Sainsbury’s wants to encourage Nectar card holders to use up their loyalty points and help save themselves money over the festive period with a television and press campaign.
The retailer, whose latest figures show it holding 14.2% of the grocery market (source Neilsen), is launching a double-barrelled assault on Christmas shoppers. The push for the Nectar card comes alongside a traditional seasonal campaign featuring Jamie Oliver (pictured).
The ads will highlight how customers can use Nectar points to cut the cost of their shopping bills this Christmas. It breaks on Friday (13 November).
The supermarket says that hundreds of thousands of customers currently have £50-worth of loyalty points on their Nectar card, which could cover the cost of the family’s whole Christmas dinner. The ads show the feast that customers could buy using £50-worth of loyalty points.
The TV ads will be supported with press and direct mail activity to remind card holders of their loyalty points balance and how to redeem them.
The campaign focusing on Jamie Oliver follows the celebrity chef as he tours the country, giving cooking advice and preparing festive treats.
The ad breaks on Thursday (12 November) and will be supported with in-store marketing.
Tesco, Morrisons, Waitrose and Marks & Spencer have all revealed their Christmas advertising in the past week. Waitrose’s ads star classical singer Camilla Kerslake, while M&S revealed six star-studded festive ads.
Nectar card owner Groupe Aeroplan-Europe has just appointed a new CEO.
