Football culture? Umbro’s made for it
When Nike spent £285m on England kit manufacturer Umbro, the Manchester-based sportswear brand set about building a new identity for itself. Louise Jack discovers that the repositioning is now complete
Umbro history
1910 Humphreys Brothers Clothing founded in Wilmslow, Cheshire.
1924 Company changes name to Umbro – a contraction of Humphreys Brothers.
1934 Umbro makes the kits for FA Cup finalists Manchester City and Portsmouth.
1966 85% of British clubs wear Umbro – moreover, 15 of the 16 teams in the World Cup Finals.
1985 Umbro enters the football boot market.
2006 Umbro collaborates with hat designer Philip Treacy to create a range of luxury sportswear.
2007 Umbro is bought by Nike in a deal worth £285m.
2009 Umbro launches a clothing collection called Football Wardrobe. To promote the range, the brand has entered into a partnership with chart-topping band Kasabian.