Claudia Schiffer is face of Salvatore Ferragamo
Luxury brand Salvatore Ferragamo has signed up former supermodel Claudia Schiffer as the face of its spring/summer campaign.
Schiffer will star in the retro campaign inspired by fifties cinema shot by photographer Mario Testino.
The ad campaign draws on Alfred Hitchcock’s 1955 film “To Catch a Thief” starring Cary Grant and Grace Kelly on the Monaco Riviera.
The campaign is set in Monte Carlo following previous film-inspired Ferragamo campaigns, which have been shot in Rome, Naples and London.
The campaign is a reinterpretation of the timeless classic set against a backdrop of jewellery heists and car chases featuring a 1948 vintage Daimler and Riva Acquarama speedboat.
The brand says Schiffer’s cool, mysterious and sophisticated charisma is enhanced by the elegance of Ferragamo accessories and the evocative setting.