Nectar claims that it has added one million new members to its loyalty scheme in the past 12 months as consumers look to add value to their shopping, and now boasts 16.8 million members, more than both Tesco Clubcard and Boots’ Advantage Card.

Nectar has 14 retail partners including Sainsbury’s Homebase, BP, EDF Energy and 400 online partners including, and, where consumers can collect and redeem Nectar points.

Last year, Sainsbury’s launched its “coupon at till” initiative which used Nectar data to offer shoppers targeted money-off coupons at the till.

Nectar also teamed up with well being company Fitbug to offer consumers loyalty points for customers pursuing a healthier lifestyle.

Groupe Aeroplan, the Canadian loyalty management company that owns the Nectar programme bought US loyalty marketing company Carlson Marketing.

During the Christmas period, rivals Tesco sent out £67m worth of customer loyalty rewards, two months earlier than its normal quarterly release in February.