Homes & Gardens launches branded cleaning product range
IPC is leveraging its Homes & Gardens brand further with the launch of a range of cleaning products based on natural ingredients.
Among the Homes & Gardens-branded cleaning products are washing-up liquid, surface wipes, window and glass cleaner and moisturising hand wash and hand lotion.
The packaging has been designed to be stylish enough to leave the products out on the worktop, as well as being biodegradable.
The range has been developed by IPC Plus, the licensing and syndication division, along with Global Brands Group and a new design and manufacturing company called Kokomo.
Homes & Gardens has successfully extended its brand into greeting cards and calendars in the past and earlier this year it launched a range of garden furniture that is being sold through Dobbies stores. IPC said another “significant” new brand extension would be revealed shortly.
The new cleaning products will be launched in stores this autumn as well as being sold online through Ocado.com.
Belinda Cooper, publisher of Homes & Gardens, says: “Our readers love their homes and want the best, most beautiful things for them, which is why these inspirationally designed and fragranced products fit so well with our brand values.”
