Build on trust laid down by change to FSA
The changes to the FSA can only be a good thing for marketers of financial services. (“Osborne abolishes FSA”, MarketingWeek.co.uk 17 June) Over recent years, people’s trust in financial products has been eroded, but a sweeping change such as this should restore confidence.
Financial marketers have been working hard in this heavily regulated industry to get closer to customers and prospects. They need to be ready to take advantage of these changes and should be adapting their plans accordingly.
Transparency will be key – marketers will have to ensure their customers and prospects understand how the changes will affect them. Once that’s been achieved and trust has been rebuilt, financial marketers should be well placed to reap the benefits of increased confidence.
Alan Thorpe, Head of financial services, Acxiom
