Presentations from Marketing Week Live! 2010
Watch videos of key presentations from the Centre Stage of Marketing Week Live! 2010 here.
Tuesday 29th June
11.00
The challenges and power of promoting growth and adding more sparkle within one of the worlds most valuable brands
Cathryn Sleight, Marketing Director, Coca-Cola Great Britain & Ireland
Coca-Cola’s departing UK & Ireland marketing director Cathryn Sleight demonstrated how taking risks by “lighting fires” using digital tools could help brands thrive. With lots of examples of how Coke had tested the waters, Sleight left the audience inspired. Watch this space. More here
Video:
13.00
LinkedIn and Philips: Powering the Professional conversation
Kevin Eyres, Managing Director, LinkedIn Europe and Hans Notenboom, Global Director Online, Philips International BV
Kevin Eyres, managing director of LinkedIn Europe and Hans Notenboom, global director of online marketing and communications for Philips gave an entertaining discussion on how brands can harness thought leaders on social media sites to provoke professional discussions and shared solutions. More here
Video:
15.00
How O2 has kept entrepreneurialism alive by extending its brand beyond a phone network and kept their customers close
Tim Sefton, Customer Director, O2
Video:
Wednesday 30th June
11.00
Reputation Online – Who owns social media and more importantly, who cares?
Chaired by
Vikki Chowney, Editor, Reputation Online
Video:
13.00
Wired the Interview – Get the inside track on Wired magazine and how it became ’Magazine of the Decade’
David Rowan, Editor, Wired
Mark Choueke, Editor, Marketing Week
Video:
15.00
The Brand behind the Brand
Paul Nevett, VP Marketing – Foods, Unilever UK & Ireland
Video:
More coverage and stories from Marketing Week Live! below:
- Marketing Week Live! interviews on video
- Unilever VP calls for marketing to encourage sustainability
- Evaluate campaigns throughout the process, urges COI director
- P&G encourages innovators to think brand centric and evolve leading brands
- Marketers urged to add extra value through buzz
- Cathryn Sleight urges marketers to “light more fires”