I’m not sure some have got the gist of his article on social media (MW 2 September). I thought he was saying social media is OK, but when comparing it to other forms of promotion it may not be as cost-effective, or get a better return on investment. He also points out the relative popularity of celebrities on social media sites compared to brands.

I think his article stands up really well, and that some of the responses miss his point entirely.

Andrew Levy