Dell builds bespoke customer insight

By Marketing Week 1 Oct 2010 12:00 am

Intelligent choice: Dell is using a Teradata data warehouse platform

Dell has undertaken a major upgrade of its business intelligence infrastructure to ensure it is powered by customer insight.

The company is now using a centralised, enterprise data warehouse platform from Teradata as the foundation for its analytics. The upgrade extends a deployment that first began in 2001.

“Business intelligence is vital to Dell and is a critical piece of helping us better anticipate and meet the desires of our customers, driving efficiencies, and gaining critical insights,” says James Franklin, vice-president of enterprise business intelligence at Dell. Teradata Active Enterprise Data Warehouse is a purpose-built platform Dell has been able to scale as its requirements have grown.

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