Health campaign shows benefits of physical channels
The Change4Life campaign showed that consumer behaviour is instinctively multi-channel, and that rumours of the death of direct mail have been greatly exaggerated, says David Reed
The Change4Life campaign showed that consumer behaviour is instinctively multi-channel, and that rumours of the death of direct mail have been greatly exaggerated, says David Reed
Cuts to funding of the arts threaten to sweep away corporate support in its wake and throw the baby out with the bathwater. Sitting on the desk of culture secretary Jeremy Hunt is a document detailing the draconian budget cuts that the Arts Council England (ACE) will have to make in the wake of […]
Insurance group Aviva is using images and footage of its customers and employees for its first global brand campaign.
Dance band Faithless are partnering with Shazam to promote their UK tour as well as their new album ’The Dance’ on television adverts across the UK.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.