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£700m minimum alcohol price boost for supermarkets
Russell ParsonsThe UK’s largest supermarkets stand to make £700m if a minimum price for alcohol drinks is introduced, according to a study.
How marketing reduced plastic bag use while creating a desirable product
Marketing WeekChanging a habit of a lifetime is something that fashion designer Anya Hindmarch attempted with the launch of a bag she produced in conjunction with social change movement We Are What We Do.
The innovative face of O2
Joe FernandezO2 is moving forward with its health initiative, read this feature about the telecoms company. O2’s marketing director Sally Cowdry discusses how innovation will continue to drive the company’s business. O2 is famous for its mobile business and the Marketing Week Engage awards judges rewarded the brand for “taking bold new steps and stretching its […]
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
‘It’s destabilising and unsettling’: How to manage teams faced with delivering more with less
Michaela JeffersonThe need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
‘Conversations and co-creation’: Matalan CCO on building effective agency relationships
Molly InnesBrands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Help us paint a picture of the state of marketing effectiveness
Marketing Week ReportersMarketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.