Converse has unveiled the video for the track made for it by brand ambassadors Bernard Sumner, of New Order and Joy Division fame, and Hot Chip’s Alexis Taylor and Joe Goddard.
The video for “Didn’t Know What Love Was” was directed by Swedish pop video director Andreas Nilsson. Anomaly created the strategy and concept for the collaboration.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
